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Posts Tagged ‘TED’

TEDx Brussels: My Box Is On Fire

November 23rd, 2009

Today, I was lucky enough to be able to experience a TEDx Brussels conference, a local (independant) spinoff of the popular TED. In case you’re unfamiliar with the concept of “TED”, here’s a brief description.

TED is a small nonprofit devoted to Ideas Worth Spreading. It started out (in 1984) as a conference bringing together people from three worlds:  Technology, Entertainment, Design. Since then its scope has become ever broader.

In short: it’s a conference about innovative people, talking passionately about their idea. This years slogan was “Burn The Box“, instead of just thinking outside of it.

Since I unfortunately arrived 45 minutes late (that’s a definate shame on me scenario) due to horribly traffic in Brussels and a chronic lack of parking space, I missed the first talk – and arrived only just as Nicholas Negroponte was descripting the OLPC program.

Nicholas Negroponte: One Laptop Per Child

olpc_nicholas_negroponteI was excided to hear his talk (and glad I ventured a 500m spring in order to get there in a reasonable timespan), because of the effort and publicity that has gone in the One Laptop Per Child (OLPC) project. Nicholas Negroponte explained not only the concept, but since the launch of the project nearly 1.2 million XO laptops have already been distributed to third world countries, allowing for a great “show and tell” – living proof the project works. With it, truancy has dropped from staggering 50% to nearly 0%. Children are motivated to go to school, and learn more. Every XO laptop also has access to 1.6 million E-books, right off the shelf. It’s an amazing tool for education, that has already shown great improvement in the way children today can learn.

The motivation Nicholas has shown during the presentation, and the amount of energy he can poor into the project, really is mind-boggling.

David McCandless: Information Is Beautiful

david_mccandless_information_beautifulOur current situation (newspapers, internet, radio, television) give us a largescale information overflow. It’s up to us to manage that information, and if it were up to David McCandless, we’d use our ability to visualize data to help us with that. A very interesting and practical view of the visualization of abstract data, in order to detect trends, and make the data more readily available to anyone.

The notion of “perception” or “awareness” is based by some key factors: our vision, our taste, our sight, … The combination allows our mind to combine those senses into something we are “aware of“. Something that can have meaning to us. By using new methods of displaying data, beyond the classic Pie Chart/Bar Charts/…, we can more easily identify problem areas, place ideas into context, draw comparisons, explore timelines, … Some interesting examples from him are The Billion Dollar Gram, Left vs Right and Mountains Out of Molehills. Each gives unique insight into topics that would otherwise just be a collection of boring data. It gives meaning to otherwise meaningless data.

Conrad Wolfram: I Calculate, Therefore I Am

wolfram_alphaAnother person of great interest, mathematician Conrad Wolfram, who is largely responsible for the highly innovative search engine Wolfram Alpha, as well as the computational software program Mathematica. The presentation talked about the mystery revolving the following question: “Is it cheating if I use Wolfram Alpha for my homework?“. While it does seem like a fairly simply question, the implications are profound. He makes the claim that our current education of math is fundamentally wrong by teaching us only the methods to calculate, and not the tools to do so. While there’s a general basic knowledge of math we should all possess, we can make much greater progress if can we learn to use the computational tools available. Our current education fails in the sense that we cannot put math into context, where the practical use of math to most is not immediately relevant.

Noam Perski: Carbon Neutral Clouds

cloud_computingWhile you’d expect a mostly environmental talk, his presentation was largely about the concept and advantages of Cloud Computing. Since TED is classically a technically skilled audience, the concept could be explained exactly as it is – without having to place everything into a metaphore (which is something that’s caused a lot of confusion about the ability of cloud computing nowadays). The obvious advantages were discussed (consolidation, power saving, optimization, pricing, …), as well as the evolution towards cloud computing and Amazons EC2 product. Since I’m very familiar with Cloud Computing (both due to work, and personal interest), I could greatly sympathize the subject.

Djamel Laroussi: Three Marabouts

djamel_laroussiThe musical intermezzo was provided by Djamel Laroussi, a leftie guitarist. An amazing display of improvisation on stage, as well as a general musical experience. He though himself how to play the guitar, but bought himself a right-handed guitar and played it left-handed – without switching the strings (which means he new plays the guitar “upside down”). A wonderful show!

Here are some movies that might inspire you:

A break from the classic 2/4 rhythm, and an entry into the 3/6 african rhythm music.

For The Talks I’ve Missed

Above are just a few of the innovative talks I experienced. There were great others given by

  • Dambisa Moyo (about the government aid we’re sending to Africa hurting progress more than it’s helping – more info)
  • Marc Van Montagu (about bio-enhancing seeds to grow in Africa – more info)
  • Michael Bauwens
  • Pedro Brugada
  • Clayton Schaeffer (about land/property ownership rights in third world countries and government influention)
  • Serguei Krasnikov (on the subject of Time Travel, and how we can most probably only find a time machine, and never build one – more info)
  • Marc Millis (the discussion of traveling to distant stars and planets several lightyears away – more info)
  • Catherine Verfaillie (stamcell research and the future of regrowing organs from own cells – more info)
  • R. U. Sirius (pronounce this one! – more info).

While I’ve left out quite a few as a detailed description, it’s worth noting that every talk was impressive and kept us hanging on every word mentioned. Since I’m more biased towards tech-savvy subjects, I’ll be mostly sticking to those.

So?

TED stands for interesting presentations, given by passionate people. It’s about reaching out, and meeting new people – networking. It’s an inspiring event, that I feel can be summed up in the following quick comparison:

  • Parking fines I got in Brussels: 30€
  • Ticket to TEDx: 50€
  • Experiencing a TED: priceless

I’ll be there for next event, where the slogan is “Great Balls Of Fire” as inspired by Jerry Lee Lewis.

Matti Tech , ,

TEDx Brussels: The Groundrules

October 23rd, 2009

*Edit 23/11*: TEDx Brussels is over, I’ve posted my findings in the following post: TEDx Brussels – My Box Is On Fire. Oh, and in case you got here by a Google Redirect, the TEDx Brussels website is currently offline!

Last week I received confirmation I could go to TEDx Brussels, the local spinoff of popular TED. Today, I received the “code” to which we should behave that day, and I’m looking forward to it!

DRESS CODE
The uniform of TEDx is a smile; an optimistic attitude, (TED is called DAVOS for optimists!). There are no suits and ties at TEDx, even if the venue is the European Parliament. It is not the spirit of TED.
LAPTOPS
Leave your laptops at home.  It is a nuisance in the parliament.  Security will ask you to check it in and you will have to fill in forms with serial numbers.  Painful.  Avoid it.
PHONES
Telephone.  Let’s all make this promise: no cell phones ringing during the performances and talks.  You will be reminded to switch off your phones before you enter.  It is very annoying for speakers and for the audience.  Never have I heard any cell phone during any of the TED events.  Let’s not do it in Brussels either.
CAMERA AND PICTURES
Pictures and video during the event are strictly forbidden.  You can shoot outside the main hall during the generous breaks.
THE MAGIC OF TED AND TEDx
As TEDsters, it is customary at TED events (and by extension at TEDx events) that you should meet as many people who attend.  Do not leave anyone standing alone.  Go up to him/her and get acquainted.  This is some of the magic of the TED concept: you HAVE to meet people, it is not something you CAN do, you MUST. You can fill in  your TEDster profile @ www.ted.com  This is where other people will find you.
RESPECT THE SPEAKER
During the TEDx event you are expected to stay through the whole event.  Do not walk out, do not leave.  It is too mind-blowing an experience to miss this and the speakers are from all over the world and get precisely 18 minutes to talk to you.  Respect this.  Give them your full attention.  It is supposed to be the talk of their lives.
18-12-60-100
Every speaker can only talk 18 minutes.  A series of talks will not be more than 100 minutes.  Every break will be 60 minutes.  The whole event will take 12 hours (nine to nine), breaks, lunches, receptions included.
Thank you again and see you at TEDx,

DRESS CODE
The uniform of TEDx is a smile; an optimistic attitude, (TED is called DAVOS for optimists!). There are no suits and ties at TEDx, even if the venue is the European Parliament. It is not the spirit of TED.

LAPTOPS
Leave your laptops at home.  It is a nuisance in the parliament.  Security will ask you to check it in and you will have to fill in forms with serial numbers.  Painful.  Avoid it.

PHONES
Telephone.  Let’s all make this promise: no cell phones ringing during the performances and talks.  You will be reminded to switch off your phones before you enter.  It is very annoying for speakers and for the audience.  Never have I heard any cell phone during any of the TED events.  Let’s not do it in Brussels either.

CAMERA AND PICTURES
Pictures and video during the event are strictly forbidden.  You can shoot outside the main hall during the generous breaks.

THE MAGIC OF TED AND TEDx
As TEDsters, it is customary at TED events (and by extension at TEDx events) that you should meet as many people who attend.  Do not leave anyone standing alone.  Go up to him/her and get acquainted.  This is some of the magic of the TED concept: you HAVE to meet people, it is not something you CAN do, you MUST. You can fill in  your TEDster profile @ www.ted.com  This is where other people will find you.

RESPECT THE SPEAKER
During the TEDx event you are expected to stay through the whole event.  Do not walk out, do not leave.  It is too mind-blowing an experience to miss this and the speakers are from all over the world and get precisely 18 minutes to talk to you.  Respect this.  Give them your full attention.  It is supposed to be the talk of their lives.

18-12-60-100
Every speaker can only talk 18 minutes.  A series of talks will not be more than 100 minutes.  Every break will be 60 minutes.  The whole event will take 12 hours (nine to nine), breaks, lunches, receptions included.

Bring it on!

Matti Personal ,

“Schools Kill Creativity”, by Ken Robinson

July 12th, 2009

Definately worth the watch.

Sir Ken Robinson makes an entertaining and profoundly moving case for creating an education system that nurtures (rather than undermines) creativity. (source)

You’ll lough out loud, and actually learn something about how our current education is limitating our powers of creativity. :-)

Matti Tech , ,

“Are we in control of our own decisions?”

May 30th, 2009

There’s a very interesting video on TED by Dan Ariely, which asks “Are we in control of our own decisions?“. It’s rather scientific, but definately worth viewing (it has some well thought off humor in it, too), because it reflects on our everyday behaviour as humans.

It also ties back to IT, and more specifically to (web) development. Halfway through, the question is asked why some countries experience larger organ donation numbers than others. Turns out, it’s the difference between the following two phrases.

  • Check this box if you want to participate in the organ donor program
  • Check this box if you don’t want to participate in the organ donor program

If you were to read the above two sentences quickly, without having those 2 words outlined in bold, you could easily be mistaken. People don’t like to tic checkboxes, as experience has shown them it usually gets them things they don’t want. How often have you accidentally signed up for a newsletter, when registering a new account? Or installed some toolbar, when installing a new program? Because our natural behaviour is reverted – and used against us.

It’s not the prettiets of ways, but the example above shows what can be accomplished by studying human behaviour.

The person who designs the form, will have a huge influence on what you’re doing.

That quote is more true, and definitely worth thinking about when creating new (web) applications. The way you design your form, the wording you choose and the options you present, will – in large part – control the outcome of that form. The same way you can guide a conversation to a particular ending, by choosing your words and phrases carefully, the same way you can control your visitor’s behaviour when using your application.

The video becomes even more interesting around 13 minutes in, where an example is given on choice. These were the three possible choices, and the user percentage that choose that particular option. It’s the ability to sign up for a (paid) subscription on a website.

  • Economist.com subscription (US $59.00): one year subscription to Economist.com, includes online access to all articles.  => 16%
  • Print subscription (US $125.00): one year subscription to the print edition of The Economist => 0%
  • Print & web subscription (US $125.00): one year subscription to the print edition of The Economist and online access to all articles. => 84%

The above makes sense, since the subscription itself was horrible. Why pay for the “Print subscription” option, if it costs the same as the “Print & web subscription”, but you get more from the latter? It’s only logical we choose the bottom option. After all, it gives us more for the same amount of money.

Logic dictates us that we could leave the middle option out, since it serves no purpose. Every sane being would choose the bottom option. These were the results when leaving out that middle option.

  • Economist.com subscription (US $59.00): one year subscription to Economist.com, includes online access to all articles.  => 68%
  • Print & web subscription (US $125.00): one year subscription to the print edition of The Economist and online access to all articles. => 32%

That’s a huge consequence. While the previous options showed a clear trend towards the latest option (the most expensive one) because it gave us the idea we could get more out of it for the same price, we negate that result by leaving the option out.

The option in the middle was useless in the sense that nobody wanted it, but it wasn’t useless in the sense that it helped people to figure out what they wanted. In fact, relative to the option in the middle, the last option looked like a fantastic deal.

We can manipulate our users’ behaviour more than I had thought. It’s obvious that an intuitive interface can help, but it’s now clear that putting some thought in your options, choices, words and phrasing can help get the target we want.

Matti Tech , , , ,