“See Pricing”, Your Marketing Tip Of The Week!

Now this is interesting.

He said that they tested various phrases on the Highrise homepage for the call-to-action button. They originally had used various permutations of “Free Trial” and “Sign-up for Free Trial”. Then they tested the phrase: “See Plans and Pricing”. This resulted in a 200% increase in sign-ups. That’s right. 200%.

Just another case where it makes you wonder, how much we're being manipulated in web interactions ...

Hi! This is a blog where I write down solutions to some of the problems I've faced when working as a sysadmin/dev. I hope you find the information shown here useful to you. Please use the comments on this blog to give feedback about the content!. I'm @mattiasgeniar on Twitter.

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