Now this is interesting.
He said that they tested various phrases on the Highrise homepage for the call-to-action button. They originally had used various permutations of “Free Trial” and “Sign-up for Free Trial”. Then they tested the phrase: “See Plans and Pricing”. This resulted in a 200% increase in sign-ups. That’s right. 200%.
Just another case where it makes you wonder, how much we’re being manipulated in web interactions …
